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kraken rum promotional pisture

Kraken Rum Price

The price of Kraken rum is about $14 for a 375 ml bottle. It is made from sugarcane molasses and infused with 13 different herbs and spices on the islands of Trinidad and Tobago. The exact recipe of the drink is kept in strict confidence. As is often the case with spiced rums, Kraken rum gets its rich coal-black color, not from time spent aging in oak barrels, but from the addition of caramel.

Kraken Rum Prices

TypeSizeAvg. Price
Kraken Black Spiced Rum375ml$14
Kraken Black Spiced Rum750ml$19.50
Kraken Black Spiced Rum1.75L$28.5

The story behind Kraken Rum

kraken rum bottle

Unlike other brands such as Bacardi and Captain Morgan, there is no story behind Kraken rum. In fact, its story has been creative and presented in a scary male voice in its promotional videos.

It tells of how a long time ago a ship loaded with rum met with the terrible monster Kraken in the Caribbean waters. Trying to kill the monster, the sailors threw dynamite into the water. The Kraken swallowed the bait, but when the dynamite exploded, poisonous ink poured from the body of the monster, poisoning everything around it. And the ship sank into the abyss. The only thing that survived after this fight was a barrel of rum, on the basis of which Kraken Black Spiced Rum was created.

It’s just that poisonous ink from the monster’s body has leaked into this barrel, and now everyone who drinks Kraken rum dooms himself to death. Its slogan says: “Let the beast into you!” and “Put The Beast in Your Belly!”.

The Taste

The first notes in the aroma of Kraken rum are vanilla and caramel, followed by shades of spices. It leaves a short but pleasant spicy finish with pronounced cinnamon flavor. It is quite sweet but does not border sugary. Despite the high level of strength, which is around 47%, alcohol is almost never felt.

The mild flavor of Kraken rum can be enjoyed both in pure form and by adding it to traditional cocktails. And if you want to experience an unusual sensation, the manufacturer advises mixing Kraken rum with your favorite energy drink. But remember that this is still a rum and with a lot of alcohol strength in it!

Marketing Campaign

Kraken rum bottle’s design was developed by the British agency Stranger & Stranger. The patented Kraken rum bottle is a copy of the Queen Victoria rum bottle. It is a real work of art using modern graphic techniques. The bottle is unusual in shape and equipped with two handles that make it easy to carry.

Those who decide to buy Kraken rum will get Kraken’s teeth, the ink in a jar, a writing pen, a scientific journal, a DVD and a letter as a bonus. All this is carefully enclosed in a box with a bottle of Kraken Rum.

The original press kit is a kind of greeting from the past, and as it proves that a monster named Kraken actually existed.

kraken rum packaging

For assistance in promoting their products, Proximo Spirits, the owner of this brand, turned to the New York advertising agency Dead as We Know It and Adam Gault Studios. Both are known as creators of unusually eye-catching and sometimes shocking advertising.

Recipes with Kraken Rum

Cuba Libre Rum and Cola Cocktail

1. Cuba Libre = Rum + Cola

Kraken Rum’s rich and spicy flavors pair impeccably with Cola.

To make it, take 1 part Kraken rum, 3 parts Cola and mix them in a glass full of ice. Garnish with a wedge of lime and serve.

Zombie cocktail in a scary tiki mug

2. The Kraken Zombie

The original Zombie cocktail and some of its other variations use 2 or 3 different rums in its recipe. But you can also make it with Kraken rum. Combine the following ingredients in a blender, mix it up nicely and pour in a mortifying Tiki mug.

  • 2 parts Kraken Original Spiced Rum
  • 3/4 parts lime juice
  • 3/4 parts grapefruit juice (also check out this grapefruit cocktail)
  • 1/2 parts orange curaçao
  • 1/4 parts cinnamon syrup
  • 1/4 parts grenadine
  • 2 dashes Absinthe
  • 1 dash Angostura bitters
mai tai cocktail with pineapple wedge lime and mint garnish

3. Kraken Mai Tai

Mai Tai and Zombie are the two cocktails that changed the face of Tiki style drinks. Below is the Mai Tai recipe with Kraken rum. To prepare this drink, shake all the ingredients except Kraken rum in a shaker. Then pour the mixture into a glass full of ice cubes. Top up with Kraken rum.

  • 2 parts Kraken Original Spiced Rum
  • 1/2 parts orange curaçao
  • 3/4 parts lime juice
  • 1/4 parts orgeat
  • 1/4 parts ginger syrup
Mojito rum and mint cocktail in a tall glass with mint garnish

4. Kraken Mojito

Prepare the most famous cocktail in the world with Kraken rum. Muddle the lime, sugar and mint in a tall glass. Then pour in the rum and crushed ice. Top up soda, garnish with a sprig of mint and lime wedge, and serve.

  • 2 parts Kraken Original Spiced Rum
  • 2 lime slices
  • Muddled mint leaves
  • 1 tablespoon sugar
  • Sparkling water
pina colada cocktail

5. Kraken Pina Colada

Add the following ingredients to a blender and blend until pineapple chunks become nice and smooth. Pour in a tall glass, garnish with a sprig of mint and pineapple wedge, and serve.

  • 1 part Kraken Spiced Rum
  • Ice cubes
  • 1 part coconut cream (more dense and fatty as compared to coconut milk)
  • ½ part coconut milk
  • ½ part pieces of pineapple
  • sugar according to taste

6. The Perfect Kraken Storm

This is an easy ginger beer long drink. Simply pour the ingredients into a glass with ice cubes. Stir a little and enjoy. Ingredients as follows:

  • 1 or 1.5 parts Kraken Rum
  • 3 or 2.5 parts ginger beer
  • lime wedge
  • Additional ginger syrup (if you want to make your drink more gingery)

7. Kraken Honey Suckler

Similar to Bees Knees with rum replacing gin as an ingredient. Simply shake all the ingredients in a shaker with some ice. Then strain into a coupe glass. Garnish with sage leaves and serve. Ingredients as follows:

  • 2 parts Kraken Rum
  • 1 part fresh lemon juice
  • 3/4 part honey syrup (1:1 honey to water)
  • 3 sage leaves
black-daiquiri-cocktail-in-a-coupe-glass

8. Kraken Daiquiri

A different Daiquiri due to spice notes coming from the Kraken rum and Demerara syrup. To make this cocktail, shake all the ingredients in a shaker with ice. Then strain into a coupe glass. Garnish with a wedge of lime. Ingredients as follows.

  • 2 parts Kraken Rum
  • 1 part fresh lime juice
  • 1 part Demerara syrup

Kraken Rum Price Comparison

Kraken rum’s price of $14 for a 375 ml bottle is almost double that of Bacardi, Captain Morgan and Malibu rums. Below is the price of this rum in various shops around the world.

Seller InformationLocationOffer DescriptionPrice and Size
Prime Wine & LiquorSuffolk, NY
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The Kraken - Black Spiced Rum (50ml)USD 1.49 / Miniature <200ml
Total Wine & More, Sacramento ArdenSacramento, CA
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 1.79 / Miniature <200ml
Martin Bruni LiquorOcean Shores, WA
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Kraken Black Spiced Rum, New JerseyUSD 1.79 / Miniature <200ml
Total Wine & More, S. Las Vegas BlvdLas Vegas, NV
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 1.99 / Miniature <200ml
Total Wine & More, MilleniaOrlando, FL
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 1.99 / Miniature <200ml
Hi-Time Wine CellarsCosta Mesa, CA
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KRAKEN SPICED 70PF .50USD 1.99 / Miniature <200ml
Total Wine & More, MilleniaOrlando, FL
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 1.99 / Miniature <200ml
Total Wine & More, S. Las Vegas BlvdLas Vegas, NV
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 1.99 / Miniature <200ml
Remedy Wine & SpiritsGlendale, CA
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KRAKEN RUM BLACK SPICED 50MLUSD 1.99 / Miniature <200ml
Castle Wine & SpiritsWestport, CT
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The Kraken Rum Black Spiced, Other CaribbeanUSD 2.19 / Miniature <200ml
Hi-Time Wine CellarsCosta Mesa, CA
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KRAKEN BLACK SPICED RUM 94 50MLUSD 2.39 / Miniature <200ml
Mission Wine & SpiritsLos Angeles, CA
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Kraken Black Spiced Rum 94 Proof 50mlUSD 2.45 / Miniature <200ml
Total Wine & More, BellevueBellevue, WA
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 2.49 / Miniature <200ml
North Village Wine & LiquorNew York, NY
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The Kraken - Black Spiced Rum (50ml)USD 2.76 / Miniature <200ml
Lynnway LiquorsLynn, MA
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The Kraken - Black Spiced Rum (50ml)USD 2.99 / Miniature <200ml
All Star Wine & SpiritsLatham, NY
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The Kraken Black Spiced RumUSD 2.99 / Miniature <200ml
Glengarry Wines Ltd., Auckland
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KRAKEN BLACK SPICED RUM MINIATURES (50ML)USD 4.42 / Miniature <200ml
Total Wine & More, Sacramento ArdenSacramento, CA
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 8.99 / Half Bottle
Total Wine & More, Sacramento ArdenSacramento, CA
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 9.49 / Half Bottle
Total Wine & More, MilleniaOrlando, FL
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 9.99 / Half Bottle
Remedy Wine & SpiritsGlendale, CA
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KRAKEN RUM BLACK SPICED 375MLUSD 9.99 / Half Bottle
Buy-Rite Jersey CityJersey City, NJ
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The Kraken - Black Spiced Rum (375ml)USD 11.49 / Half Bottle
Total Wine & More, MilleniaOrlando, FL
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 11.99 / Half Bottle
Total Wine & More, BellevueBellevue, WA
USA flag
Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 11.99 / Half Bottle
All Star Wine & SpiritsLatham, NY
USA flag
The Kraken Black Spiced RumUSD 11.99 / Half Bottle
Total Wine & More, BellevueBellevue, WA
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 11.99 / Half Bottle
De Wine SpotBrooklyn, NY
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Kraken Black Spiced RumUSD 13 / Half Bottle
The Corkery Wine & SpiritsNew York, NY
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Kraken Caribbean Black Spiced Rum 375mLUSD 13.99 / Half Bottle
Total Wine & More, S. Las Vegas BlvdLas Vegas, NV
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 14.49 / Half Bottle
Total Wine & More, S. Las Vegas BlvdLas Vegas, NV
USA flag
Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 14.49 / Half Bottle
Remedy Wine & SpiritsGlendale, CA
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KRAKEN RUM BLACK SPICE 750MLUSD 14.99 / Bottle
Schneiders of Capitol HillWashington, DC
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Kraken Black Spiced RumUSD 14.99 / Half Bottle
Lynnway LiquorsLynn, MA
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The Kraken - Black Spiced RumUSD 15.99 / Bottle
Total Wine & More, Sacramento ArdenSacramento, CA
USA flag
Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 15.99 / Bottle
Martin Bruni LiquorOcean Shores, WA
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Kraken Black Spiced Rum 70 ProofUSD 15.99 / Half Bottle
Hi-Time Wine CellarsCosta Mesa, CA
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KRAKEN SPICED RUM 70PF 750USD 15.99 / Bottle
Michael Towne Wines & SpiritsBrooklyn, NY
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The Kraken Rum Black Spiced, Other CaribbeanUSD 15.99 / Half Bottle
Mission Wine & SpiritsLos Angeles, CA
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Kraken Black Spiced Rum 70 Proof 750mlUSD 16.95 / Bottle
Total Wine & More, Sacramento ArdenSacramento, CA
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Kraken Black Label 70Pf, Dark Rum, Trinidad and TobagoUSD 16.99 / Bottle
Remedy Wine & SpiritsGlendale, CA
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KRAKEN RUM BLACK SPICED GFT PK 750MLUSD 16.99 / Bottle
Total Wine & More, BellevueBellevue, WA
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 16.99 / Bottle
Mission Wine & SpiritsLos Angeles, CA
USA flag
Kraken Black Spiced Rum 94 Proof 750mlUSD 17.95 / Bottle
Hi-Time Wine CellarsCosta Mesa, CA
USA flag
KRAKEN BLACK 94PF SPICED RUM 750MLUSD 17.99 / Bottle
Total Wine & More, S. Las Vegas BlvdLas Vegas, NV
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Kraken Black Spiced Rum, Spiced Rum, United StatesUSD 17.99 / Bottle
Allendale Wine ShoppeAllendale, NJ
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Kraken Black Spiced Rum 94 ProofUSD 18.01 / Bottle
Uptown SpiritsSan Diego, CA
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The Kraken Black Spiced Rum 750mlUSD 18.95 / Bottle

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