The price of Kraken rum is about $14 for a 375 ml bottle.
It is made from sugarcane molasses and infused with 13 different herbs and spices on the islands of Trinidad and Tobago. The exact recipe of the drink is kept in strict confidence.
As is often the case with spiced rums, Kraken rum gets its rich coal-black color, not from time spent aging in oak barrels, but from addition of caramel.
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Kraken Rum Price
Type
Size
Avg. Price
Kraken Black Spiced Rum
375ml
$14
Kraken Black Spiced Rum
750ml
$19.50
Kraken Black Spiced Rum
1.75L
$28.5
Story behind Kraken Rum
Unlike other brands such as Bacardi and Captain Morgan, there is no story behind Kraken rum. In fact, its story has been creatively though of and presented in a scary male voice in its promotional videos.
He tells how a long time ago a ship loaded with rum met with the terrible monster Kraken in the Caribbean waters. Trying to kill the monster, the sailors threw dynamite into the water. The Kraken swallowed the bait, but when the dynamite exploded, poisonous ink poured from the body of the monster, poisoning everything around it. And the ship sank into the abyss. The only thing that survived after this fight was a barrel of rum, on the basis of which Kraken Black Spiced Rum was created.
It’s just that poisonous ink from the monster’s body has leaked into this barrel, and now everyone who drinks Kraken rum dooms himself to death. Its slogan says: “Let the beast into you!” and “Put The Beast in Your Belly!”.
The original video promotion for Kraken Rum.
The Taste
The first notes in the aroma of Kraken rum are vanilla and caramel, followed by shades of spices. It leaves a short but pleasant spicy finish with pronounced cinnamon flavor. It is quite sweet, but does not border sugary. Despite the high level of strength, which is around 47%, alcohol is almost never felt.
The mild flavor of Kraken rum can be enjoyed both in pure form and by adding it to traditional cocktails. And if you want to experience an unusual sensation, the manufacturer advises mixing Kraken rum with your favorite energy drink. But remember that this is still a rum and with a lot of alcohol strength in it!
Marketing Campaign
Kraken rum bottle’s design was developed by the British agency Stranger & Stranger. The patented Kraken rum bottle is a copy of the Queen Victoria rum bottle. It is a real work of art using modern graphic techniques. The bottle is unusual in shape and equipped with two handles that make it easy to carry.
Those who decide to buy Kraken rum will get Kraken’s teeth, the ink in a jar, a writing pen, a scientific journal, a DVD and a letter as a bonus. All this is carefully enclosed in a box with a bottle of Kraken Rum.
The original press kit is a kind of greeting from the past, and as it proves that a monster named Kraken actually existed.
For assistance in promoting their products, Proximo Spirits, the owner of this brand, turned to the New York advertising agency Dead as We Know It and Adam Gault Studios. Both are known as creators of unusually eye-catching and sometimes shocking advertising.
Kraken Rum Price Comparison
Kraken rum’s price of $14 for a 375 ml bottle is almost double that of Bacardi, Captain Morgan and Malibu rums. Below are prices of this rum from various stores around the world.
